What does a high fashion retailer like THE ROW NYC have in common with Hudson Concrete Polishing?
On the surface, it wouldn’t seem like much. One’s a high-end retail establishment serving distinctive clientele with the finest in haute couture while the other provides floor consulting services. They’re as opposite as night and day…except in one aspect that may surprise you.
Their similarities really all boil down to artistic style, just in two very different mediums – clothing for the former and concrete for the latter.
Clothes & Concrete: Sharing Artistic Designs
The New York landmark, Bergdorf Goodman, furnishes classic and trendy clothing in their Fifth Avenue location from the latest designs of well-known fashion houses such as Prada, Gucci and Marc Jacobs. As the retail partner of THE ROW, they aren’t just any store. Since 1901, BG has embodied modern luxury fashion for discerning clients from around the world.
THE ROW got its start in 2006 by celebrity twins, Ashley Olsen and Mary-Kate Olsen. This high-end fashion label focuses on the perfect fit for relaxed womenswear and partners with BG to offer ready-to-wear women’s clothing and handbags in New York City.
These same clients and fashion designers similarly seek out expert concrete artisan Paul Huneck of Hudson Concrete to create masterful decorative cement & epoxy floors for their fashion shows and retail stores.
In the same way that there’s only one Bergdorf Goodman, there’s only one Hudson Concrete with the specialized skill and expertise to create these unique flooring designs.
THE ROW Could Choose Anyone
Certainly, THE ROW and Bergdorf Goodman’s have their pick of flooring options and contractors. Of all the floor materials available – tile, carpet and even hardwood – and all the hundreds of New York contractors who specialize in installation, the retailers decided on an emerging flooring material – decorative concrete – along with the highly-popular floor construction expertise of Huneck.
NYC clients such as THE ROW rely on Huneck’s eye for design and color as well as his expertise in working with the lime, ash and water that make up basic cement. That’s because his work exhibits an uncanny ability to transform boring concrete floors into functioning works of art that enhance the beauty of the store environment and the styles that they offer to their patrons.
Designing Polished Concrete Floors in Manhattan for Retail Stores
THE ROW’s 1,000-square-foot floor is a fine example of the beauty of decorative, polished concrete for retail store floors. In this project, Hudson Concrete applied self-leveling concrete with custom colors and aggregate. Afterward, the team sealed the floor with a matte finish.
Hudson Concrete offers floor consulting services for national retail stores, and with his growing popularity among retailers, designers and art galleries, his talent is high in demand. Contact Paul today to discuss your New York City concrete flooring project.
Meanwhile, discover the designing possibilities of decorative concrete floors by taking a look at the completed project for THE ROW in Bergdorf Goodman’s below (click on images to enlarge):
